BALANCE DETECTOR
It’s almost impossible to compete with McDonald’s and Burger King cheap offers, simply because they have a massive media investment and budgets that are 10 times more than ours. So, how to get the attention of the young people who look for cheap offers?
From this problem we created The Balance Detector, a technology inside Ticket Restaurant’s app (a meal card) that detects when the user's balance is low and sends a smart push notification with a balance-compatible promotion. For each low balance, we advertised compatible Subway’s cheap offers.
